Gamification in the insurance industry is all about user emotions. Emotions drive users to complete a particular task that has business significance yet is beneficial to the user somehow. Insurers across the world have successfully implemented specific gamification strategies, achieved their goals with a less human intervention using self-service facilities…

The healthcare industry evolved dramatically in the last few years. It is now accelerating like never before. Did you ever imagine getting checked, being treated, and staying fit would be possible at the ease of your fingertips? Although the pandemic has sped up healthcare digitization, there is still a huge…

Who hasn’t ever wanted to speak to and engage with their ideal customer? We’ve all heard personalized marketing is essential in building trust and closing sales, but how does it all work when you’re doing it? Personalization is a trendy word in marketing. Companies are seeking to personalize their marketing…

The number of app downloads was the primary success statistic a few years ago. However, today, app stickiness plays an important role in measuring the growth of an app. Since most apps are free to download, user acquisition and stickiness have become crucial. The goal of your app’s stickiness is…

User engagement is the foundation for your healthcare app. It’s no secret that user engagement is the lifeblood of app development. If you want your users to use the system and ensure it will deliver value, it’s essential to implement user engagement strategies. User engagement is a significant part of…

App downloads are the first successful step to business growth, and the next important step is to engage users and make them use your app; that’s how you make money. According to Inc. Magazine, over 80–90 percent of all downloaded apps are used once and then uninstalled. Therefore, if you…

More than a billion people use smartphones. That’s one out of every three people on the planet. This makes mobile devices the most widely used platform for apps today. Never before has there been such a massive demand in the industry for mobile app monetization strategies that can enable you…

The pandemic has had a significant impact on the way healthcare systems were functioning. Across the globe, the healthcare system was not prepared to deal with the crisis, which required instant mobilization of resources and challenged the whole population. And rightly so, healthcare 2.0 emerged, which changed the entire approach…

Regardless of what industry you’re in or what kinds of products and services you sell, your customer is the most important part of your business. Customers hold the power to direct your business either toward success or failure. If customers aren’t happy, they won’t stay with your brand. And, customers…