Best performing In-App Message Templates for BFSI
8 min readMay 9


Best performing In-App Message Templates for BFSI

Banking and financial apps are the third most used apps after social media and weather. This is because people rely on digital banking services and online payments for their day-to-day financial needs over lengthy queues and confusing paperwork. With this growing demand, Banking, Financial Services, and Insurance (BFSI) companies need to demonstrate their value, growth, and profitability via effective communication.

Customers today are increasingly looking for personalized and convenient experiences, and in-app messages let you do just that. They allow you to communicate with your customers in real-time, deliver relevant information about their transactions, investments, and other financial activities, and help you build strong relationships.

In this blog post, we discuss several in-app messaging templates BFSI companies can use to engage their customers effectively. We also outline why using In-App Messages for BFSI platforms is a good idea and how to use them effectively to get the best results.

Are In-App Messages Required for BFSI Platforms?

In-app messages have become essential for BFSI platforms to enhance customer engagement, satisfaction, and retention. They are also an excellent way to measure and grow active app users. The benefits of incorporating in-app messaging into your BFSI platform far outweigh any potential drawbacks.

Here are some reasons why in-app messages are highly recommended for BFSI platforms:

1. Real-time communication

In-app messages enable BFSI platforms to provide real-time updates to users, such as transaction confirmations, account balance notifications, and investment updates. This timely communication not only keeps customers informed but also helps build trust in your services.

2. Personalization

In-app messages allow BFSI platforms to offer personalized content based on user behavior, preferences, and financial goals. Personalized communication increases engagement and fosters a sense of connection between the user and the platform.

3. Targeted promotions

In-app messages can be used to promote relevant offers, discounts, or financial products to specific user segments. By targeting the right audience, BFSI platforms can improve conversion rates and boost revenue.

4. Customer Education

Providing valuable educational content through in-app messages can help users make informed financial decisions and better understand the services offered by the platform. This, in turn, can lead to higher customer satisfaction and long-term loyalty.

5. Support and assistance

In-app messages can be used to address customer concerns, offer assistance, or guide users through various processes within the app. This proactive approach to customer support can improve the user experience and increase overall satisfaction.

6. Retention and re-engagement

They can serve as gentle reminders for users to take specific actions, such as completing an account setup process or updating personal information. These messages can drive user engagement and help prevent app abandonment for BFSI apps.

7. Feedback collection

In-app messages can be utilized to gather user feedback through in-app surveys, which is invaluable for improving the platform’s features and services. By soliciting and acting on customer feedback, BFSI platforms can demonstrate their commitment to meeting user needs and expectations.

By integrating in-app messaging into your BFSI platform, you can improve user engagement, satisfaction, and retention, ultimately leading to increased growth and success for your organization.

Things to Remember When Designing BFSI In-App Message Templates

Creating effective in-app message templates for the BFSI sector involves understanding the unique needs and preferences of your users. Here are some important factors to keep in mind when designing these templates:

1. Clarity and Conciseness

In the BFSI sector, communication should be clear, concise, and easy to understand. Avoid using jargon and technical terms that may confuse users. Instead, use simple language and present information in a straightforward manner.

2. Personalization

Personalize your messages by addressing users by their name, referencing their account activity, or providing customized content based on their financial goals and preferences. This will make your users feel valued and increase engagement with your app.

3. Relevance

Ensure that the content of your messages is relevant to the user’s needs and interests. Irrelevant messages may lead to dissatisfaction and decreased engagement. To avoid this, segment your user base and send targeted messages based on specific user attributes or behaviors.

4. Timing

Send messages at the right time to maximize engagement. Consider factors such as the user’s time zone, their interaction history with your app, and any time-sensitive events or promotions.

5. Visual Appeal

Design visually appealing message templates that align with your brand identity and enhance the user experience. Use appropriate colors, fonts, and images that are consistent with your brand’s aesthetic.

6. Call-to-Action (CTA)

Include clear and compelling CTAs in your messages to encourage users to take the desired action. Ensure the CTA button is visible and easy to tap on mobile devices.

7. Compliance

Ensure that your in-app messages adhere to the regulatory and legal requirements specific to the BFSI industry. This includes maintaining user privacy, adhering to data protection regulations, and providing accurate information.

8. Testing and Optimization

Continuously test and optimize your in-app message templates to improve their effectiveness. A/B test different message variations, analyze user engagement data, and make data-driven decisions to refine your messaging strategy.

By incorporating these best practices when designing your BFSI in-app message templates, you can create targeted, engaging, and effective communication that drives user satisfaction and fosters long-lasting relationships with your customers.

Top-performing IAM Templates for BFSI platforms

- Investment Update

Message: Your investments increased by [%]

CTA: View Details

Keep your customers informed about the growth of their investments. This in-app message template for BFSI apps not only demonstrates transparency but also encourages customers to engage with the app to monitor their investment progress.

- Quick Learning

Message: What is [Topic Name]? Learn in 2 minutes!

CTA: Read Now!

Offering educational content in a concise and easily digestible format can help customers expand their knowledge about various financial topics. This template encourages users to explore and learn more about the BFSI industry.

- Nominee Declaration Reminder

Message: Nominee declaration deadline approaching, [username]!

CTA: Update declaration/Act now!

A gentle reminder to update their nominee declaration can save customers from potential issues and fines later on. This message shows that you care about their financial well-being and are looking out for their best interests.

- Expiring Stock Rewards

Message: Hi [username], Last [X days] left, Stocks Rewards are expiring!

Copy: The clock is ticking!

CTA: Check your rewards here!

Alert customers about expiring stock rewards, encouraging them to take advantage of these offers before they’re gone. This template not only helps users make the most of their rewards but also drives engagement with your app.

- Premium Upgrade

Message: Congratulations! As a valued user, upgrade to premium for extra features and greater financial success.

CTA: Upgrade Today!

This is one of the most commonly used in-app message templates for BFSI platforms. Encourage your most engaged customers to upgrade their accounts for additional features and benefits. This template helps you upsell and increase revenue while also providing customers with an opportunity to get more value out of your services.

- Account Security Alert

Message: Important: Unusual activity detected on your account, [username]. Please verify.

CTA: Review Account Activity

Prompt users to review their account activity when unusual or suspicious behavior is detected. This template demonstrates your commitment to protecting customers’ financial information and instills confidence in your services.

- Personalized Financial Tips

Message: Hi [username], based on your spending habits, we have some tips to help you save more!

CTA: View Tips

Offer personalized financial advice based on your customers’ spending patterns. This template shows that you care about their financial well-being and helps them make better financial decisions.

- Bill Payment Reminder

Message: [username], your [bill type] bill is due on [due date]. Don’t miss the deadline!

CTA: Pay Now

Help customers avoid late fees and penalties by reminding them of upcoming bill payments. This template assists users in staying organized and managing their finances more effectively.

- Loan Application Status

Message: Your loan application is [approved/declined/in process], [username]. Keep track of the next steps.

CTA: View Application Status

Keep customers informed about the status of their loan applications. This template encourages users to stay engaged with your app and demonstrates your commitment to transparency.


In-app messaging has become an essential tool for BFSI companies to engage with their customers effectively. By using the templates mentioned in this blog post and leveraging the powerful capabilities of, you can deliver personalized, timely, and relevant messages that resonate with your users.

In turn, this will help you build strong relationships, improve customer satisfaction, and drive growth for your organization. Don’t miss the opportunity to enhance your customer communication strategy; get started with today!

Why is a good fit for sending In-App Messages for BFSI?, a leading customer engagement platform, is an ideal choice for BFSI companies looking to improve their in-app messaging strategies. Here’s why: enables businesses to send personalized messages based on individual user behavior and preferences, ensuring that your customers receive tailored communication relevant to their needs.

With, you can automate in-app messaging based on specific triggers or events, helping you reach customers at the right time without any manual intervention. provides in-depth and real-time analytics to measure the effectiveness of your in-app messages, allowing you to optimize your messaging strategy and make informed decisions for better engagement and retention. can handle large volumes of messages, ensuring that your BFSI app can effectively communicate with a growing user base. easily integrates with your existing infrastructure, allowing you to leverage your current tools and systems while enhancing your in-app messaging capabilities.

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