Boost OTT Engagement: 5 In-App Message Templates That Work
6 min readApr 25, 2023
Boost OTT Engagement: 5 In-App Message Templates That Work

The rise of Over-The-Top (OTT) platforms has given audiences a wide range of content options to choose from, making it more challenging for platform owners to keep users engaged. With so many platforms vying for users’ attention, leveraging effective OTT in-app message templates is essential to ensure you stand out from the competition.

In this blog, we will delve into five in-app message templates that have proven successful in boosting user engagement on OTT platforms. By leveraging these OTT in-app message templates, you can make your messaging more targeted and effective, ultimately leading to better user retention and platform success.

Are In-App Messages Required for OTT Platforms?

OTT platforms see a high footfall of users as users navigate to these platforms to pass the time or catch up on their favorite shows. The time spent on these platforms and websites is often very high compared to others, as users tend to binge on content for hours together.

It thus makes the most sense for OTT platforms to use In-App messages to engage users during their time on the platform and maximize user retention. With In-App messages, OTT platforms can also be used to provide relevant information like upcoming shows, subscription expiration, etc.

They are employed to boost app monetization by promoting premium subscription plans and improving the overall user experience.

Things to remember when designing OTT In-App Message Templates

The key to effective in-app messaging is to strike a balance between being informative and engaging without being intrusive. Users should feel like they are receiving valuable information and recommendations that enhance their experience on your platform.

By leveraging these templates and continually refining your messaging strategy, you can keep users engaged and coming back to your platform time and time again.

Additionally, it’s essential to track the performance of your in-app messages and make data-driven decisions to optimize your messaging strategy further. Monitor engagement metrics such as open rates, click-through rates, and conversion rates to determine which messages are resonating most with your users.

By continually analyzing and iterating on your messaging strategy, you can ensure that your in-app messages continue to be effective and drive user engagement on your OTT platform.

Also Read: How to Maximize Engagement on your OTT Platform?

Top 5 OTT In-App Message Templates

1. New content alerts

Promoting new content on your OTT platform is essential to keep users engaged and excited about your offerings. By using in-app messages to announce new releases, you can encourage users to explore the latest additions to your platform, ultimately increasing user satisfaction and retention.

This template highlights the new content and creates a sense of excitement around the release. The message encourages users to be among the first to watch the new content, which can help increase early viewership and create buzz around the release.

Message: The Greens vs. The Blacks… Upcoming on House of the Dragon

CTA: Watch the next episode! 🍿

2. Personalized content recommendations

People love personalization. It makes them feel seen and understood and can be a powerful tool for keeping users engaged with your OTT platform. By using in-app messages to offer personalized content recommendations based on a user’s viewing history, you can increase the likelihood of users returning to your platform and staying engaged with your content.

Making users feel like your platform understands their preferences will make them more likely to continue using your service over the competition. Personalized content recommendations can also help users discover new shows and movies they may not have found otherwise, which can lead to even higher engagement and satisfaction with your platform.

Also Read: How OTT Platforms are using Gamification as an Engagement Strategy

Message: Liked Brooklyn 99? You’ll enjoy The Big Bang Theory Too

CTA: Add to Watchlist 📺

3. Subscription Benefits Reminder

It’s crucial to remind users of the value they receive from their subscription periodically. By highlighting the benefits of their subscription through in-app messages, you can ensure that users feel like they are getting their money’s worth and are more likely to continue their subscription.

By reminding users of the perks that come with their subscription, you are reinforcing the value proposition of your OTT platform. This can help to increase user satisfaction and reduce the likelihood of users canceling their subscriptions.

Message: Your Premium Subscription is about to expire! Keep enjoying complete access to exclusive content and uninterrupted ad-free viewing!

CTA: Renew and enjoy up to 15% Discount 🔄

4. Time-Sensitive Offers:

Creating a sense of urgency through limited-time offers and discounts on subscriptions or exclusive content can be an effective way to increase user engagement. Time-sensitive offers encourage users to act quickly and can help to drive new sign-ups or upgrades.

By leveraging limited-time offers, you can create a sense of urgency that encourages users to take action. This can lead to an influx of new subscribers or existing users upgrading their subscriptions. Additionally, these offers can create buzz around your platform, potentially leading to increased word-of-mouth marketing and attracting new users.

Message: Christmas Offer! Up to 35% off on new subscriptions only till 25th Dec!

CTA: Subscribe now ⏳

5. Exclusive content Alerts

Promoting exclusive content available only on your platform is an excellent way to differentiate yourself from competitors and keep users engaged. Use in-app messages to inform users of new and exclusive content they can’t find anywhere else.

By highlighting exclusive content, you’re providing users with a unique value proposition that can help to increase user retention and loyalty. Users who are drawn to your platform for exclusive content are more likely to maintain their subscriptions and explore other offerings.

Message: 12 ‘Precious’ episodes waiting! Catch up on the all-new season of The Lord of the Rings exclusive on [platform name] 🌟!

CTA: Watch now


In-app messages are a powerful tool for keeping users engaged with your OTT platform. Utilizing the five OTT in-app message templates discussed in this blog ensures that your messaging is effective and targeted, ultimately boosting user retention and driving success for your platform. Remember always to personalize your messaging to your audience and consider their preferences and viewing habits when crafting your in-app messages.

In conclusion, the OTT landscape is highly competitive, and keeping users engaged is crucial for the long-term success of your platform. By leveraging these five OTT in-app message templates, you can create a more engaging user experience that helps to retain users and drive the growth of your platform. Keep experimenting, analyzing, and iterating on your messaging strategy to find the perfect balance that works best for your audience and platform.

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