Gamification: Now and the Future

Gamification: Now and the Future

We all love Super Mario Bros, right? Or perhaps you’re more of a Candy Crush person…

It doesn’t matter!

Playing games is obviously fun as they are designed with the human brain in mind. Whether your phone is filled with apps to help you stay fit, learn a new language, or even guide you through meditation, chances are there are game elements at play right at your fingertips, and oftentimes that is part of the very reason you return to those apps.

What is gamification?

Simply put, gamification is the incorporation of game design elements into business and marketing strategies. A game-like design helps make content and products more entertaining and engaging. Gamification solutions can be applied to anything from an employee training program to a customer loyalty program.

One of the most common examples of gamification is a rewards program. When you go to Starbucks and collect a star each time you buy a coffee, that’s a real-world example of gamification, with the grand prize of a free meal or another coffee waiting for you at the other end.

Why gamification works. Or rather, wins: Our brain on Games

People participate in gamified experiences for the same reason they play any game — the challenge is exciting, and the validation of gaining points or winning a prize feels good.

Gamification works because it triggers real, powerful human emotions.

Happiness, intrigue, excitement…

It lights up our brains. Our brains are wired to crave the chemicals that are released when we achieve different things. Every time you roll the right combination of dice, build a new settlement, or knock out an opponent, Dopamine, a neurotransmitter in your brain gets activated and your brain’s reward centre lights up like a neon sign.

Gamification applies this same strategy to non-game products by figuring out the things that trigger users to take action and rewarding them with features like point systems, badges, or even just simple progress indicators. The result is a product that motivates users and keeps them coming back for more.

Future of Gamification

Did you know that by 2025, the global gamification sales revenue is estimated to reach $32 billion?

Gamification has changed more than it did in the past five years. And, It is on the rise in everything from music streaming to takeout apps as companies compete to attract and retain users. Companies like Domino’s Pizza, Starbucks, IBM etc. all utilise gamification to train employees, get feedback and engage customers.

If you’re curious to know as to what is in store for gamification in the coming years, who better than the expert himself, Pete Jenkins, International gamification Consultant, to make you understand “What does the future hold for Gamification”

Join the webinar What does the future hold for Gamification on Friday, January 21st, 2022 at 5 pm IST (6 am EST). Register Here!

Key learnings:

- Better science about the effectiveness of a much more comprehensive range of game elements and types.

- Broader applicability of gamification across industries and verticals.

- Personalised gamified journeys for players/customers.



-- is an omnichannel, customer engagement and gamification platform that helps businesses to create amazing experiences to deepen customer relationships.

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