Holiday Travel Made Better: Tips for Your Travel & Hospitality App
Last year, Emily used a travel & hospitality app to plan her holiday trip. She received a personalized notification from the app suggesting a small, unknown Christmas market not far from where she was staying. She visited and found a handcrafted ornament that she cherishes to this day. This simple, personalized suggestion not only made her trip memorable but also transformed her into a loyal user who now swears by the app for all of her travel needs.
The holiday season is a time of warmth and cheer, and your travel & hospitality app should reflect this spirit. Using customer engagement strategies during this time, you can ensure that your app not only meets the needs of holiday travelers but also enhances their festive experience.
In this blog, we walk you through some customer engagement strategies that will help you attract, engage, and retain users on your travel & hospitality app, especially during the holiday season.
1. Interactive Quizzes and Polls
Quizzes like “Discover Your Ideal Holiday Escape” can effectively gauge user preferences and interests. Each answer can lead to more customized travel suggestions, making the app feel more personalized and engaging.
Polls, on the other hand, can be simple yet engaging ways to interact with users, such as “Choose Your Favorite Winter Activity.” Results from these polls can be shared to create community discussions or even guide future app content and offers, making users feel their opinions are valued.
2. Virtual Holiday Experiences
Offering virtual tours and experiences can bridge the gap between interest and actual travel, especially for those unable to travel during the holidays.
For instance, hosting a live tour of a festive market or a virtual cooking class featuring holiday specialties from around the world can create memorable experiences that users associate with your brand. This not only entertains but also educates users about different cultures and locations they might consider visiting in the future.
3. Festive Email Campaigns
Email campaigns during the holidays can serve as a direct line of communication to your users, offering them curated content that enhances their holiday spirit.
Beyond just promotional content, sharing useful travel tips, such as how to pack efficiently for winter travel or highlighting the best winter destinations, adds value to each communication. Also, incorporating user-generated content like travel stories can increase the relatability and engagement levels of these emails.
4. Tailored Holiday Recommendations
Utilizing data analytics to understand past user behaviors allows for more nuanced recommendations.
For example, if a user booked a beach resort last winter, suggesting a well-reviewed tropical getaway during the holiday season might pique their interest. These personalized suggestions can make users feel understood and appreciated, increasing the likelihood of them booking again.
5. Engaging Contests and Giveaways
Contests, especially those that involve user-generated content, not only engage users but also provide promotional material for your brand. For instance, a photo contest themed around “Holiday Celebrations Around the World” encourages users to engage creatively with your app and share their experiences. Offering prizes such as discounts or free upgrades can further incentivize participation.
6. Advent Calendar of Deals
An advent calendar feature can make each day an exciting opportunity to engage with the app. By revealing a new deal or tip every day, you maintain user interest over a prolonged period.
This strategy converts the typical holiday anticipation into a fun, interactive experience with tangible rewards, encouraging daily app interactions.
7. Exclusive Holiday Discounts
Strategic discounts can be a powerful lure for holiday travelers looking for value. For example, offering a “Stay 3 Nights, Get the 4th Free” deal can be attractive to families planning longer stays. Highlighting how much a guest can save with these deals not only encourages bookings but also boosts the perceived value of offers.
8. Influencer Collaborations
Influencers can showcase the usability and benefits of your app through their travel experiences. A well-chosen influencer partnership can extend your reach and credibility, particularly if the influencer’s audience aligns with your target demographic.
These collaborations can be especially effective when influencers share their real experiences using your app to plan and execute their holiday travels.
9. Gift Guides for Travelers
Gift guides can serve dual purposes: inspiring gifts and driving bookings. For instance, including a section on “Top 5 Gifts for Adventure Travelers” can guide users to book adventure tours or experiences.
Partnering with travel gear brands can also broaden the appeal of these guides, combining personalized product recommendations with travel bookings.
10. Real-Time Updates and Alerts
Real-time notifications are crucial for travel, particularly during the unpredictable winter season. Whether it’s notifying users of a flight delay or alerting them to a special holiday event near their location, these updates can enhance user satisfaction and reliance on your app. Efficient, timely information makes travel smoother and positions your app as an essential travel tool.
These strategies offer a comprehensive roadmap to creating a deeply engaging, interactive, and useful experience for users of travel and hospitality apps during the holiday season.
Wrapping Up!
Your travel and hospitality app should be ready to make holiday travels unforgettable. By using the engagement strategies we’ve talked about, from fun quizzes to timely notifications, you’re doing more than just offering a service-you’re creating memorable experiences.
Think about Emily and her special holiday ornament. It’s a small reminder of how a thoughtful touch from your app can leave a lasting impression. This holiday season, use your app to spark new traditions and unforgettable moments for every traveler.
Cheers to a holiday season filled with joy and engagement and happy users returning for more!
How can Upshot.ai help?
In the bustling world of travel and hospitality apps, staying ahead of the curve in user engagement is crucial. Upshot.ai steps in as a powerful tool designed to enhance your app’s ability to engage, retain, and satisfy users. Here’s how Upshot.ai can supercharge your holiday engagement efforts:
1. Personalization at Scale: Upshot.ai allows you to leverage advanced analytics and user segmentation to deliver personalized experiences to every user. By understanding user behaviors and preferences, you can tailor recommendations, content, and offers that resonate on an individual level, much like the personalized notification that led Emily to discover a cherished holiday market.
2. Engaging Interactive Features: With features like interactive quizzes, polls, and surveys, Upshot.ai makes it easy to incorporate engaging gamification elements into your app. These tools are not only fun for users but also provide valuable insights into their preferences and needs, allowing for more targeted marketing and service offerings.
3. Gamification Techniques: Upshot.ai’s gamification capabilities can transform your app’s engagement strategy. From holiday-themed challenges and badges to reward systems, these features make engaging with your app exciting and rewarding, encouraging repeat usage and deeper interaction.
4. Real-Time Communications: Send timely and relevant notifications with Upshot.ai’s real-time user engagement tools. Whether it’s alerting users to a last-minute booking discount or updating them on a change in their travel itinerary, these notifications ensure that users feel supported and informed at every step of their holiday journey.
5. Detailed Analytics and Reporting: Gain deep insights into how your users interact with your app through Upshot.ai’s comprehensive analytics dashboard. This data can help you refine your strategies and identify what works best for engaging users during the holiday season, ensuring your app continually improves and adapts to meet user expectations.
6. Seamless Omnichannel Integration: Upshot.ai integrates seamlessly across various platforms, ensuring that your engagement strategies are consistent whether your users are on mobile, web, or social media. This consistency is key to building trust and reliability, which are crucial factors for successful user engagement.
By leveraging Upshot.ai’s extensive toolkit, your travel and hospitality app can offer more than just services-it can create memorable and engaging holiday experiences that keep users coming back year after year.
Let Upshot.ai be your partner in delivering joy and convenience to your users this holiday season. Ready to take the plunge? Let’s turn the ordinary into the extraordinary together. Book a demo, and let’s get started!
Originally published at https://www.upshot.ai on April 25, 2024.
