What is Time To Value (TTV)?

TTV falls into two main categories

  • Short or immediate time to value (SITT): It is the user-attained value from your product as soon as they use your product for the first time. In simple terms, it is reaching that aha moment and realizing your product value in the initial stage.
  • Long time to value (LTT): It is when a user has difficulty getting value from your product after using it for the first time. Reaching the aha moment at a later point in using your product.

Why is Time To Value important?

  • Reduce Churn — A better onboarding experience can prevent churn by providing users with an easy onboarding process and a great first impression of your product or service.
  • Improve Retention — When users have a positive experience, they are more likely to use your product again in the future, keeping them engaged and increasing user loyalty.
  • Increase Customer Lifetime Value (CLV) — If you’re able to retain users, they become valuable as they stay longer in your product or service, helping you increase CLV over time.

How to Improve User Onboarding and reduce Time to Value

#1 Show customers how to get started with interactive walkthroughs

#2 Create a personalized experience based on User Behavior

#3 Use Gamification for Effortless Onboarding

#4 Know what your customers want using Customer Satisfaction Surveys

#5 Reduce friction with the help of User Analytics

Wrapping up

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