How to use Gamification in Mobile Apps to Boost User Engagement
Can we imagine our lives without mobile phones or applications? How many apps do you have on your phone that you almost forgot about?
There are approximately 1000 new app releases, and billions of app downloads every day. So how does one’s mobile app stand out and make the difference? Well, the answer is Gamification!
Making users download your app is fairly simple; however, the difficult part is to keep them using it. User engagement and retention play an important role in this. According to the reports, over 60% of the app users stop using the app after 3–4 months of downloading so go the extra mile to gamify their experience, and make it unforgettable!
Gamification in mobile apps:
Using game dynamics to enhance users’ experience on mobile apps for better engagement and retention is a complete game-changer. Gamified elements trigger a sense of achievement and motivate users to use your app more. The goal is just not to create a gamified experience but to give them a memorable one.
Creating an interactive, relevant, and engaging experience not only motivates users but will also increase your brand awareness. A game-like experience where there are rewards, badges, leaderboards, and quizzes are a few important elements that will make your app different and fun!
How to boost user engagement using gamification elements?
Here are simple yet effective elements of gamification that you can use in your mobile apps to boost your user engagement.
Badges: Badges and stickers can be used as a representation of accomplishments that users can collect, share among their friends and family, and add to their profiles.
Points: Point-based rewards are the results of the user’s progress in your app. Rewarding users generate more leads and bolster your ROI.
Leaderboards: Leaderboards maintain a sense of competition by listing all the individual’s progress and often allow them to perform better.
Rewards: Rewards work the best if you want to retain your users. Receiving something in return excites and encourages them to revisit your application.
Progress Bars: Bars tracks the individual’s progress toward a goal. Mapping progress motivates them to improve their score by completing more tasks.
Trivia: Trivia helps users engage in a fun and entertaining way. Interactive quizzes boost engagement and deliver personalized experiences in real-time.
Opinion Polls: Polls allow you to find out what your users think and how they feel-asking your audience for their opinion signals that you care what they have to say.
Mini-Games: Leverage games to educate and know your user’s needs. These provide a fun experience and improve daily active users.
Quizzes: Quizzes can help build an interactive experience for your users and at the same time it will make them feel productive.
Tips on how to do it effectively
Know the purpose: Creating meaningless game experiences with no purpose will not get you any results. Know your purpose and the user’s purpose to find a suitable solution that will serve both purposes.
Know your target audience: Identify your target audience, their interests, their behavior, and their requirements. Collecting and analyzing this data will help you get a clear understanding of what strategy can be developed to satisfy them, and to increase your brand loyalty.
Keep it real: Understand the users’ psychology and deliver emotional responses. Give them what they need rather than giving what you want to give. Conduct surveys, take feedbacks and ask questions. Keep it simple but real!
Below are a few examples of how apps used gamification to boost their user engagement:
This Forest app uses tree planting as the key gamification concept. It helps you stay focused on your tasks without distractions like social media. While you are working on a task, you “plant a seed” that may grow into a mighty tree. Or may not if you succumb to temptation and interrupt the activity, the tree will wither. The more focused you are, the more trees you can grow, and eventually they can turn into a forest. This is a very creative and effective way to motivate users to stay focused and reduce stress!
Codecademy is an online platform that teaches software development and coding. In 2018, the company released a mobile app called Codecademy Go. The platform uses various elements to gamify its app!
Badges are awarded for mastering specific stages of certain skills. Currently, there are four types of badges for the completion of exercises, courses, specific courses, and promotion badges. Progress dashboard that shows the completed lessons as well as the next ones. Points are given per each completed exercise.
The MySugr app was created especially for people who have diabetes. There is also a version for children MySugr Junior. The app depicts the disease as a monster that should be tamed.
Diabetes patients should constantly keep track of their eating habits and sugar levels, which can be quite boring. MySugr can turn this dull routine into an exciting experience, with all necessary mobile app gamification elements such as progress tracking and rewards.
Transform your dull routine into an exciting and fun experience using gamification. Many industries including education, e-commerce, retail, and healthcare have adopted gamification to keep their users engaged and enhance their experience.
Want to try gamification for you app but don’t know where to start?
Take a free demo with us today and do it the right way!