Key metrics to measure the health of your eCommerce business — Upshot.ai

Important ecommerce metrics for you to track and measure

#1. Engagement Metrics

  • Daily Active User (DAU): A daily active user is someone who interacts with an app over the period of a specific day (e.g. January 1st).
  • Weekly Active User (WAU): A weekly active user is someone who interacts with an app over a period of seven days (e.g. January 1st-7th).
  • Monthly Active User (MAU): A monthly active user is someone who interacts with an app over a period of 30 days (e.g. a user who opens the app in January).

#2. Conversion Metrics

#3. Retention Metrics

#4. Advocacy Metric: Net Promoter Score

  1. How likely are you to recommend our product to a friend or colleague?
  2. What is the reason for your score?
  • Promoters — Customers who answered the question with 9–10. This group is more than satisfied with your product and will be pleased to spread the positive word about it.
  • Passives — Customers who responded 7–8. This segment is satisfied enough with your product to use it. Usually, they will not churn, but they will also not promote it.
  • Detractors — Customers who replied 0–6. Detractors are customers who will likely churn and spread negative words about your product.

Final Thoughts

The Upshot.ai Advantage

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Upshot.ai is an omnichannel, customer engagement and gamification platform that helps businesses to create amazing experiences to deepen customer relationships.

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