Top user engagement metrics to measure on your app

What is user engagement?

What are user engagement metrics?

Why is it important to measure user engagement metrics?

User Engagement Metrics

User Acquisition Cost

User Activity (DAU/MAU)

Event Tracking

Session Length

Time-in app

Conversion Rate

Stickiness Ratio

Retention Rate

Churn Rate

Net Promoter Score

Customer Satisfaction Score

Customer Lifetime Value (CLTV)


The Advantage


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