Gamification in the insurance industry is all about user emotions. Emotions drive users to complete a particular task that has business significance yet is beneficial to the user somehow. Insurers across the world have successfully implemented specific gamification strategies, achieved their goals with a less human intervention using self-service facilities…

Ever launched a new product or campaign with your fingers crossed, hoping it resonates? That’s the daily challenge of business owners and marketers. Knowing what your customers want is more than just a good idea-it’s a must. And it is only possible with Marketing Analysis! Think of market research as…

A few years ago, the landscape of customer engagement was quite different. Back then, the options for communication channels were limited. However, we have witnessed a significant transformation in today’s fast-evolving digital age. Now, there are many available channels to connect with customers, including mobile apps, websites, SMS, emails, WhatsApp…

In the era of technological advancement and data-driven marketing, the introduction of the Digital Personal Data Protection Act 2023 ( DPDP 2023) has brought forth a paradigm shift in the martech landscape. …

Mobile apps have revolutionized the way we interact with technology, providing us with a vast array of services and entertainment at our fingertips. However, with millions of apps available in app stores, attracting and retaining users has become increasingly challenging. …

As a business owner or marketer, you understand the value of acquiring new customers. However, what many businesses often overlook is the importance of retaining those hard-won customers. Customer retention is the key to long-term success, and to effectively retain customers, you need to measure and track the right metrics. …

Communication has always been a fundamental aspect of human interaction, evolving dramatically from handwritten letters to text messages. Communication has never been more critical in this ever-changing landscape, where the world is at our fingertips. Beyond personal interactions, communication has become a cornerstone of businesses, especially in marketing. In the…

There is no end to the astronomical rise of financial technology (FinTech). More businesses are starting to use it to gain a competitive advantage. According to Statista, FinTech users will continue to grow year after year. Indeed, by 2027 FinTech users are predicted to exceed seven billion. Using FinTech can…

The pandemic is almost over, but the OTT fever is here to stay. It is almost second nature for us to want to watch something while doing a mundane task like eating or traveling. …