Gamification in the insurance industry is all about user emotions. Emotions drive users to complete a particular task that has business significance yet is beneficial to the user somehow. Insurers across the world have successfully implemented specific gamification strategies, achieved their goals with a less human intervention using self-service facilities…

You’ve successfully acquired new customers for your business, and the initial excitement is palpable. You’ve put endless hours, hard work, and passion into attracting these users to your product. But now what? You can’t just stop there and hope for the best. This is where customer retention comes into play…

Today’s world is rife with distractions, and it’s easy for users to lose focus and motivation while interacting with non-game contexts. This is where gamification comes in, using game mechanics to enhance user engagement and behaviour. However, gamification doesn’t always have to be complex and flashy. In fact, the power…

We’ve all experienced the disappointment of downloading a new app and being greeted by a bland, uninteresting onboarding process that makes us feel marooned on a dark, deserted island. So in this article, we will explain how you can greet your customers and make them feel familiar in a jiffy. …

Banking and financial apps are the third most used apps after social media and weather. This is because people rely on digital banking services and online payments for their day-to-day financial needs over lengthy queues and confusing paperwork. …

Product owners and marketers prioritize one key metric principally above all — Engagement! Although engagement is a blanket term that means building lasting relationships with customers and driving business success, did you know there are two types of engagement? One is promoting a brand, and the other is selling a…

With the ever-evolving digital landscape, emerging businesses must devise new strategies and tactics to meet their growth objectives. Thus, brands spend a lot of time, money, and effort strategizing the best way to grow, attract, and acquire more customers. In this dynamic environment, it is also important to understand the…

We, humans, are creatures of habit, and breaking bad habits can be a daunting task. It’s easy to get stuck in a rut, repeating the same behaviors and routines day in and day out, even when we know they’re not good for us. Whether it’s quitting smoking, eating healthier, or…

The rise of Over-The-Top (OTT) platforms has given audiences a wide range of content options to choose from, making it more challenging for platform owners to keep users engaged. …